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BUSINESS Tue Jan 26th @ 10:00am by Paul Ingraham

New study shows 328% of my time is spent updating existing content, 27% “shooing cat”

After a great surge of regular blogging these past few months, I’ve slowed down recently, and it’s going to stay that way for a while. This vexes me. On the one hand, I know that a good steady supply of posts is critical to earning and keeping an audience of appreciative readers (hey, everyone). I deeply respect and appreciate the writers I follow who post like clockwork.

And I have a different job than most writers on ye olde internets. My job is to produce really well-researched articles and information resources that evolve over time. I can’t post-and-forget. I have to post-and-integrate. Researchers at the University of Not Really demonstrated in a nonexistent study that my workload breaks down something like this, accurate to within five miles:

15% researching and writing new content
328% upgrading, expanding, correcting, referencing, formatting, clarifying, integrating, existing content
12% answering emails asking me to repeat myself or diagnose something
5% making coffee
27% shooing the cat off my keyboard and correcting her typos

I’m not sure if I got my math right there, but you get the picture. It’s that second one that keeps me from posting new content as like-clockwork as I’d like. The cat doesn’t help much either.

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