Price increase, longer subscriptions, and pleasing very nearly all the people, all the time

So many customers have told me that I was under-charging that I finally decided to take them seriously.

I have never tinkered much with the pricing of my tutorials/eBooks. They’ve been USD $14.95 pretty much since I started selling them, about three years ago. Today I decided it was time to push them up to twenty dollars.

The value of the tutorials is not in their ability to cure. I do not offer “treatment systems” or miracle cures. SaveYourself.ca is not that kind of website.

What they do offer is critical analysis of all the treatment options — which often helps people choose to avoid unnecessary and costly therapy. This is why customers have told me that I’m under-charging: because I’ve assisted them out of the therapy grinder, helped them ditch treatments of dubious value, and helped them understand cheap or free self-help alternatives.

A few readers have even donated as much as $100 for this reason: because the information saved them from spending hundreds or even thousands of dollars on many over-priced and under-proven therapies.

Now 90-day subscriptions!

Most scientific journals charge $30 to $50 to access a single article for a single day.

I’ve always wanted to offer a much better deal to my own customers. Thanks to improving technology, I’m now able to bump the subscription period up yet again, from 60 day to 90 days. Once customers have paid for access, customers can now visit the tutorial for three months!

And, as before, customers can renew their access inexpensively months or even years down the road, to regain access and find out what the latest science says. On average so far, tutorials are updated 10-20 times per year.